PaidContent.org reported today about a new campaign CBS is running for its new prime time programs.
The campaign will be based on interactive posters.
What are interactive posters you ask? Well, basically these are posters that can interact with you using Bluetooth.
Yes... exactly what you hear... Imagine yourself passing near a poster for the new Madonna album and getting a streaming of the album hits directly to your mobile phone or iPod. Wow. Is this cool or not?? Just think of the possibilities!
Cinemas could use this to broadcast you the movie trailers when you stand near the movie poster... While standing outside of cloth shop you will be streamed the latest fashion show... While browsing a computer shop you will get a video demo of the product you are looking at... This market is simply huge!
Of course that a lot more people should have Bluetooth and video enabled phones in order to have a real impact, but as with every technology, this is just a matter of time...
