Last week we revealed our first public beta of our platform - NuConomy Studio.
NuConomy Studio is probably the first ever developed incentives platform for the web. We worked very hard to develop an innovative solution, that specifically answer some of the most urgent problems of the new Web 2.0 era.
You can find a lot of information in our company web site or in our company blog (including the official press release), but I'll try to explain it a little in my own word here:
Our vision is that in today world, in the end of the day, its talent that wins. The web sites that will attract the most talented people, will be the ones to triumph.
We also believe that talented people should be rewarded for their contribution. The situation where people are contributing more and more hours to web sites, and those web sites keeps all the advertising money for themselves can't go on. The Internet opened a huge opportunity for talented people to show their talent, and they should also be able to earn and live from it.
But how do you do it? How do you know what users should be rewarded and how much?
Until today, it was very hard to answer this question.
Let's look at the web sites that already operate a revenue sharing program (like Reever.com for example).
Basically, all those web sites ask the user for his Google Ads ID and Password, and 50% of the time they will show advertisements with the user ID. This mean that if someone will click on a banner when you user ID is used, you will get the money.
Although in first look this system sound great, it has a few inherent problems. Probably the most obvious one is that users are not rewarded on their contribution.
Let's take for example a case where a blogger at blogger.com would have exposed some huge scandal in the Bush administration. This blogger post will result in millions op people going to blogger.com. But how many of them will actually click on advertisers links? Statistically, technology blogs create much more clicks than political blogs.
So in this case, another blogger that will write a review on the latest Dell laptop has a chance to get a higher revenue share from blogger.com.
Is this how it suppose to work?
Does the user that wrote about the Dell laptop is the one we really want to reward and make sure he stays with our brand?
Of course not.
The problem is that we don't measure users contribution. The current revenue sharing programs are simply don't base on performance.
So to wrap it up, by using NuConomy incentives platform, you will gain the following advantages over current way of operating revenue sharing programs:
- Operate incentives programs based on exact users contribution to the business (performance based)
- Give users incentives to promote your all brand and not just their personal page and content
- Measure users by long term commitment, making it more profitable to be loyal and not go to one of your competitors
- Use and combine any advertising network you want and not just Google Ads
- Users do not need to have a Google Ads user ID
I would love to hear your opinion about this. Are we right in our approach? Do you have any suggestions how to make it better?
In order to make all of this work correctly we used some innovative approach to web analytics, and how we measure users contribution. In my next post I will talk about this in further details.
