I'm sitting in a supernova session about the future of advertising. The panel keeps talking about the fact that as everything is so new, most advertisers still don't know how to view the Internet.
I just have to pop up a question - Everything so new???
In an age where every business book talks about the need to be agile, how can we look at the Internet as something new?
The Internet is here for more than 10 years (in its large commercial sense).
Web 2.0 is already here for more than 2 years.
Video is here for almost two years.
Online shopping is here for years.
So what do we mean by saying everything is still new??
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