Apple Marketing Machine Beats Google

I've been saying for a long time that Apple is a marketing firm first and technology company second.
Yes, Apple does release amazing technology products like the iPhone, but what gives them their dominant role in the market is first of all their marketing.

It seems that even the big Google can't compete with Apple.
I still remember the first days when the iPhone just came out. Every single day we saw all the blogs and news papers cover every single feature, every new application or hack that came out. Even now, we still see quite a large coverage of iPhone rumors and opinions on future releases.



It's been a few weeks since Android came out and I can't really remember reading anything about it. Actually, if you'll check Google trends you will see that even now when Android is completely new and exciting it doesn't even scratch the iPhone dominance of the news.

You can say that this is because the iPhone is just a better product. Maybe... but even so I would still expect to see Android in the news, even if with bad news and reviews.

You can say a lot of bad things about the Microsoft-Seinfeld campaign, but in the end we need to appreciate the fact that for a few weeks, it put Microsoft in the news again and again, even without a new shining product like Android.