A chat I had yesterday about Microsoft VS Apple, really made me think about the new Microsoft video campaigns.
So many people are bashing Microsoft for how lame the campaigns are, and how they are not really showing why Windows is better than Mac, but I actually think that these campaigns might get exactly what Microsoft needs:
- With so many bloggers and reporters writing how they hate these campaigns, it seems that Microsoft never got so much media attention as it gets now. Suddenly people are actually talking about the Microsoft brand.
- What also seems to happen is that as a result of so many people going after Microsoft every move, I think we all start to think of Microsoft as the poor underdog in the story. And you know what is the next step for underdogs - people start to cheer for them. To like them. If you just read the blog posts, you can imagine that it is Apple that sells Macs by the millions, and it is the small, poor Microsoft who try to win the market against the big monster of PR and advertising.