Federated Media CM summit just concluded (and thanks John for inviting me to speak) and I thought it will be a good time to try and summarize the event.
First of all I got to say that the level of the event was very high. Starting from the quality of the speakers, the people who attended and even the fact that the Internet was working with full speed from the first minute, a rare thing around conferences.
The only thing that I was disappointed a little about was that John didn't ask David Rosenblatt from Google some harder questions (or maybe it's just me who like to see Google grilled a little).
But what did I learn from the summit?
I saw and heard many interesting things, but above them all was what Deb Schultz said in her presentation: We all have no idea what the hell are we doing.
Marketers still don't understand what do we want from them, and how to really use all of our new tools and sites to get what they need. On the other side, we probably need to do much better job at communicating our messages and adapting them to what marketers actually asking us for.
Geeks and Marketers need to learn to work together from day one.
The agencies and the people in them need to adopt much faster to this changing world, and we need to work with them from the first day we start to develop our products.
And maybe above all is that we need to listen more to the users. It's not just about delivering a better ROI for the advertiser but also delivering better experience to the end user.