As an experiment I installed some tools that lets you block most of the advertisements around the web. Not just pop ups but all advertisements including image banners and text ads.
I was curious to see how it will change my surfing experience.
So how was it?
First of all it was faster. As less images were downloaded, web sites seemed to load faster.
So all good? not exactly.
After a while I noticed that I'm actually miss the advertisements. Yes, they tend to be annoying but they also give us more information. I find in them links to new products, services and companies I didn't know.
So what is my conclusion?
Less advertisements per page but more important better targeting. Make advertisements that actually helps me to find things I want, and i will actually opt in to get them.
If it's a choice between no ads at all or get them all, I will go for the all cake.