I was always a fan of subscription music services. I never really understood why people insist on paying so much money for each individual song or album.
I mean, it's enough for you buy only one album a month to already pay the monthly subscription fee, and with a subscription you can basically download and listen to any album you want (yes. Including the new ones).
So why people still prefer the pay per song model of Apple?
The most repeated answer I get is "Because I want to own my music. I want to make sure that if I want to listen to this album in 10 years, I'll be able to do so".
Now, to be honest, I think this is nonsense. We all know that in 10 years, the albums of today will probably be free on the web anyway. But I can understand the psychology behind it and respect that.
A few weeks ago, Microsoft changed their Zune Pass subscription service and added an innovative hybrid model.
For $14 a month, you get their full subscription service like before, but now you can also completely own forever 10 songs (the average length of an album) each month. Basically, it's like buying an album and get the subscription almost for free.
I truly hope this move will finally get Apple to change their mind and offer a comparable subscription music service on iTunes...
If you really want to keep people pay for music, you need to adopt and offer them a cheap enough legal option. Pay per song is just not that option.